Most days see me in a meeting with clients and agencies. And it all begins with deciding what I should be wearing. What I wear today would determine which side I am on. But then the sides aren’t that clear these days either. There was a simpler time when creative agencies and clients used to look discernibly different. These days most clients tend to borrow … Continue reading Wary of what I wear
As a professional you are normally expected to lend your services to anyone who needs your expertise and can pay for your time. This applies to doctors, lawyers, architects and consultants across domains. Are there considerations beyond scope, time and money that professionals need to consider while working with a client? One of the main additional considerations tends to be potential for recognition and fame. … Continue reading Professional Choices
This is what happens when you buy more books that you read, and start more books than you can finish Continue reading An impatient reader
Platforms are great for start-ups that are trying to break into the public consciousness. But the very tactics that work for growth-hacking, are going to inhibit transition to a more sustainable and profitable growth model. Continue reading Brands and Platforms: an uneasy marriage
Some points of view developed over years of dabbling in music and engaging in sport Playing (and Learning to play) Music works in multiple ways Music is heavily based on mathematics, and hence it engages the left brain (taxes it, in fact, till it becomes second nature) Music is also about coordination. Try picking some notes on a guitar with the ring and little finer … Continue reading Music isn’t for listening (and sports isn’t for watching)
Bluestone’s signature collection goes in for a makeover. Time to stop looking slouchy at work. Campaign by WhyAxis, Niranjan and Maac Continue reading Boardroom Glam
I get quite hassled by all the time spent by kids on gaming and so went hunting for some credible information about its harmful effects that I could share with my son These days I find video content easier to search so I went and typed: “Effects of gaming” on YouTube The first result that was thrown up was a WHO video that seemed quite … Continue reading Tried talking to your kids about Gaming?
Getting some brand work done in the last 2 years just seemed like a lot more effort than normal. Everything was a lot slower. The overall gloomy environment meant that brand owners needed that much more conviction to take a stand and stick to it. Which is what I increasingly see as my role – helping brand owners form a point of view on their … Continue reading Brands I’ve been with 2019-2020
The obnoxious behaviours that ‘others’ display Continue reading Varieties of creative response
When we planned this campaign for HNI, we could never imagine that the world of work would change in such a fundamental way. This campaign brings back the magic of a world that already looks like a distant memory. Would the world remain cooped up in homes out of fear of the virus? Would companies look at this as a way to cut costs? OR … Continue reading A campaign that’s a throwback to happier times
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